Pirelli is boosting its AI-powered mobility projects with a 30% stake in Swedish AI firm Univrses. The goal is to create state-of-the-art smart tyre solutions using computer vision and data intelligence.
Pirelli Deepens AI Engagement With New Partnership
Italian tyre maker Pirelli has signed a partnership agreement with Univrses. It is acquiring a 30 per cent stake in the startup, which it may increase further in the future.
Pirelli aims to embed AI-based computer vision into its Cyber Tyre solution. This will make tires a new generation of smart devices for cars.
AI Integration in Smart Tyres
The collaboration combines Univrses’ 3DAI technology, which includes 3D mapping, positioning and spatial deep learning, with Pirelli’s sensor-equipped tyres.
The Pirelli Cyber Tyre already offers real-time tyre condition and road surface data, including pressure and temperature. The data on road interaction is transmitted to vehicle and cloud systems.
Now, with the addition of AI-based vision, the solution will be able to:
- Monitor road conditions in real-time
- Optimize autonomous driving performance
- Provide actionable road data to road authorities
- Increase vehicle safety
Making Vehicles AI-Powered Road Sensors
One of the most interesting outcomes of the partnership is the opportunity to turn vehicles into data collectors.
The addition of onboard cameras to the tyre sensors will enable the system to gather data on the state of the road infrastructure. As a result, governments can improve infrastructure management and reduce accidents.
The technology was first tested in a pilot project in Italy. In this project, tyre sensors and onboard AI cameras were installed to monitor road conditions and optimize infrastructure management.
Driving Future of Autonomous Driving and Smart Cities
The integration of AI technology into tyre solutions is another step towards building software-defined vehicles and autonomous driving.
AI improves the ability of cars to understand their surroundings. Meanwhile, Pirelli’s Cyber Tyre technology delivers real-time data on physical interaction with the road – a perfect pairing for next-generation mobility.
This technology can be used for:
- Advanced driver assistance systems (ADAS)
- Autonomous vehicle navigation
- Smart city infrastructure planning (smart cities)
- Vehicle fleet management
- Traffic optimization
Importance of the Project
This example demonstrates how companies are increasingly moving from AI integration in software. Now, they are also integrating AI in hardware and physical infrastructure.
Thus, simple components turn into complex data generation systems by the direct integration of artificial intelligence into tyres. This enables higher levels of safety, efficiency, and intelligent decision-making.
Future of AI in the Automotive Industry
The automotive industry is changing at a fast pace, with world-leading manufacturers rolling out AI-based technologies.
Pirelli’s latest move shows that even in more conservative corners of the automotive industry, AI is gaining momentum. As competition heats up, the integration of AI technologies into the very fabric of the vehicle may be a key differentiator.
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