Move Comes as the Middle East and APAC Emerge as Global Hubs for AI Innovation and Enterprise Investment
Key Takeaways
- Alteryx announced Sabya Sen as Vice President, IMEA & APAC to lead their efforts in growing AI and data innovation in those regions.
- Sen brings extensive experience from his previous role at Alteryx and 11 years at Salesforce, focusing on customer outcomes and scaling AI adoption.
- The appointment aligns with the increasing investments in digital transformation across IMEA and APAC, with significant AI market growth expected.
- Sen aims to facilitate enterprise-scale AI adoption through the Alteryx One platform, building on national transformation agendas.
- Alteryx serves over 8,000 customers globally, utilizing data analytics to drive smarter decisions and improve business performance.
April 2, 2026– Alteryx, Inc., a leading AI-ready data and analytics company, today announced the appointment of Sabya Sen as Vice President, IMEA & APAC, to lead its business across India, the Middle East, Africa, and Asia-Pacific (IMEA & APAC). In this role, Sen will focus on accelerating customer outcomes and scaling adoption of the Alteryx One platform across some of the world’s fastest-growing markets for AI and data innovation.
Sen brings deep regional expertise and a strong track record of execution to this role. Most recently, he served as Vice President, Head of UKI & Emerging Markets Europe at Alteryx, where he drove consistent growth, built high-performing teams, and strengthened customer relationships across global markets.
The appointment comes at a critical phase for AI adoption globally and across IMEA and APAC, where governments and enterprises are increasing investments in digital transformation. In the Middle East, national strategies like Saudi Arabia’s Vision 2030 and UAE’s We the UAE 2031 are accelerating innovation agendas. The region’s AI market is projected to reach $320 billion USD, while globally, 89% of leaders plan to maintain or increase AI budgets in 2026. Despite this momentum, many organizations remain in pilot phases, underscoring the need for scalable, governed analytics solutions that can support enterprise-wide AI adoption.
“It is my priority to continue delivering meaningful outcomes for our customers and community,” said Sabya Sen, Vice President, IMEA & APAC. “Across the Middle East, India, and Asia-Pacific, we are seeing unprecedented momentum driven by ambitious national transformation agendas. These efforts are accelerating economic diversification, advancing digital innovation, and firmly positioning these regions as global hubs for data and AI-led growth.”
Prior to joining Alteryx, Sen spent 11 years at Salesforce in a variety of leadership roles, supporting customers across the insurance, financial services, and healthcare industries, where he helped organizations leverage data and technology to transform their operations. In his new role, Sen will focus on helping organizations move beyond experimentation to enterprise-scale AI adoption by delivering trusted, AI-ready data and analytics through the Alteryx One platform.
“Over the past few years, Sabya has had a tremendous impact on Alteryx and has demonstrated a remarkable level of focus, discipline, and strong commercial execution,” said Jason Janicke, Senior Vice President, EMEA & APJ at Alteryx. “He has delivered results, built a strong team culture, and consistently raised the bar. We can’t wait to see the impact that Sabya has in this next role.”
ABOUT ALTERYX
Alteryx is a leading AI-ready data and analytics company that powers actionable insights to help organizations drive smarter, faster decisions with data. More than 8,000 customers around the world rely on Alteryx to automate analytics, improve revenue performance, manage costs, and mitigate risk across their businesses.
Alteryx is a registered trademark of Alteryx, Inc. All other product and brand names may be trademarks or registered trademarks of their respective owners.
