Key Takeaways
- Fliggy’s AI interface can now process bookings, significantly increasing AI orders by 800% during the Spring Festival.
- This success stems from Alibaba’s Qwen App, which integrated services across Alibaba’s ecosystem, enhancing user experience.
- Attraction ticket bookings were the most popular, seeing orders soar over 24-fold during the campaign.
- Dr. Alex Chen stated that consumers are increasingly using AI for task execution rather than just searching.
- Fliggy aims to shift from online travel agencies to omni-intelligent travel agents with new AI products launching in 2025.
Chinese online travel platform Fliggy – the travel division of Alibaba Group – can confirm that following a trial period its AI interface is now able to process bookings.
This has been made possible through the use of parent company Alibaba’s consumer-facing application Qwen App, which is available to users in China and experienced over 200 million AI-native shopping orders during the recent Chinese Spring Festival campaign.
As a result, during the Spring Festival period Fliggy’s overall AI orders increased by 800% – with attraction ticket bookings proving the most popular use case and orders soaring more than 24-fold. Meanwhile conversion rates for air tickets, train tickets and attraction tickets have become comparable to those of OTAs with decades of experience.
Dr. Alex Chen, Chief Technology Officer at Fliggy comments:
“After launching a suite of AI travel‑planning products in 2025, our AI interface has moved closer to fulfilment, evolving from planning support to enabling actual booking fulfilment.
“Alibaba’s AI-native application, Qwen, can now deeply integrate core services across Alibaba’s ecosystem — including Fliggy, Taobao, Taobao Instant Commerce, Alipay and Amap. Leveraging this capability, Fliggy is leading the shift: consumers can now use natural language to ask the AI to complete travel bookings on their behalf, while travel is increasingly integrated with more lifestyle scenarios such as shopping, food delivery and booking cinema tickets.
“Already consumers are moving from using AI just for search to actually using AI to execute tasks – we are pleased to see that dozens of forward-thinking destinations and major travel brands have already partnered with Fliggy to explore potential AI collaborations to be a part of this shift.”
This news follows Fliggy confirming late last year that it is the leading the way as the first Chinese online travel player to adopt a multi-agent approach to building AI-powered products in order to prepare for the shift from ‘online travel agencies’ to ‘omni-intelligent travel agents’.
To deliver this vision for customers everywhere, during 2025 Fliggy consistently launched new AI-powered products, both consumer-facing and B2B, including the launch of its smart AI travel assistant ‘AskMe’ and an AI solution from its business travel arm, AliBtrip.
Already European partners are integrating these products to attract and serve Chinese outbound tourists in innovative ways.