Croatian technology company Legit Software has been selected to represent Croatia at Web Summit 2026 in Lisbon, joining a delegation of six startups showcasing the country’s growing technology sector.
Scheduled for November 9–12, 2026, the event will bring together technology entrepreneurs, investors and industry leaders from around the world. For Legit, the opportunity comes as businesses face increasing pressure to manage personal information, strengthen data governance and address the privacy challenges associated with artificial intelligence.
The company specializes in privacy management technology, offering solutions designed to help organizations assess compliance risks, automate privacy processes and maintain better oversight of how personal information is handled.
Legit’s participation also reflects Croatia’s efforts to introduce its emerging technology companies to international markets, particularly in sectors where AI adoption and regulatory requirements are creating new business opportunities.
Legit Represents Croatia’s Growing Technology Ecosystem at Web Summit 2026
Croatia’s presence at Web Summit 2026 will include six startups selected through the PITCH2 Web Summit competition, an initiative organized by the Croatian Chamber of Economy in cooperation with the Ministry of Justice, Public Administration and Digital Transformation. The competition gave emerging businesses an opportunity to present their technologies, demonstrate commercial potential and compete for a place in the national delegation. Legit secured its position with a business model focused on improving how organizations manage privacy and regulatory responsibilities. Its selection provides an opportunity to connect with international investors, technology partners and potential customers while highlighting Croatia’s growing contribution to the European technology industry.
AI-Powered Privacy Management Becomes a Growing Business Priority
As artificial intelligence becomes more widely integrated into business operations, managing personal information is becoming increasingly complicated. Organizations must understand how data is collected, processed, stored and shared while ensuring their activities comply with applicable privacy regulations. Legit addresses these challenges through technology designed to simplify privacy management and reduce the administrative burden associated with compliance. Its AI-powered Data Privacy Manager platform helps businesses organize privacy-related processes, monitor responsibilities and maintain clearer records of their data handling activities. The company’s approach reflects growing demand for tools that allow businesses to adopt emerging technologies without losing control of their privacy obligations.
Legit Develops Privacy Intelligence to Improve Data Governance
Traditional privacy compliance often involves periodic assessments, extensive documentation and manual reporting processes that can become difficult to maintain as businesses expand. Legit promotes a more continuous approach through its Privacy Intelligence framework, which combines privacy assessments, structured improvement planning and technology-supported monitoring. The objective is to help organizations move beyond simply documenting compliance and develop a clearer understanding of their actual privacy performance. By connecting assessments with ongoing management activities, the company aims to make privacy governance more measurable and easier to maintain. This approach may be particularly useful for businesses operating across multiple jurisdictions, where privacy requirements and regulatory expectations can vary considerably.
State of Privacy Assessment Helps Organizations Identify Risks
Understanding existing privacy weaknesses is an important starting point for organizations seeking to improve their data protection practices. Legit’s State of Privacy Assessment, known as SOPA, is designed to evaluate an organization’s privacy maturity and identify areas where current procedures may require attention. The assessment examines privacy management practices and provides businesses with information that can support decisions about compliance priorities. Rather than treating every issue as equally urgent, organizations can use the findings to focus on areas that present greater operational or regulatory concerns. For companies adopting AI systems or expanding their digital operations, this type of assessment can provide a clearer foundation for developing more effective privacy controls.
Privacy Intelligence Connects Compliance Assessments With Business Improvements
Privacy assessments can identify problems, but organizations still need practical ways to address those findings. Legit’s Privacy Intelligence approach focuses on turning assessment results into structured improvement activities, allowing businesses to establish responsibilities, monitor progress and maintain oversight of their privacy programs. This becomes increasingly relevant as companies introduce new technologies, expand into additional markets or change how customer information is processed. Privacy obligations rarely remain static, and processes that worked for a smaller organization may become inadequate as operations grow. By connecting assessment findings with ongoing monitoring, Legit aims to help businesses manage privacy as a continuous responsibility rather than an occasional compliance exercise.
Data Privacy Manager Uses AI to Simplify Compliance Workflows
Legit’s Data Privacy Manager platform brings automation into privacy operations that often require significant time and administrative resources. The system supports activities such as personal data discovery, privacy assessments, risk management, consent management, incident management and handling data subject requests. Its AI-powered capabilities are intended to help organizations manage information more efficiently while maintaining visibility over compliance responsibilities. Automating repetitive processes can reduce the workload placed on privacy teams, although regulatory interpretation and important risk decisions still require appropriate human oversight. For businesses deploying artificial intelligence, the ability to organize and monitor privacy-related activities may become increasingly valuable as data processing operations grow more complex.
Web Summit 2026 Opens International Opportunities for Legit Software
Participating in Web Summit 2026 gives Legit an opportunity to introduce its technology to a wider international audience and establish relationships beyond Croatia. The Lisbon conference attracts startups, investors, established technology companies and organizations exploring emerging digital solutions. For a business operating in privacy technology, these connections could support commercial expansion and create opportunities to work with companies facing increasingly complex data governance requirements. Legit’s participation also places its technology within broader discussions about artificial intelligence, responsible innovation and digital regulation. As businesses search for practical ways to manage compliance obligations, events such as Web Summit provide a platform for emerging companies to demonstrate how their products address real operational challenges.
AI Adoption Creates New Demand for Privacy and Regulatory Technology
The expansion of artificial intelligence across industries is creating new questions about data protection, accountability and regulatory compliance. Businesses deploying AI-powered systems must consider how information is processed, whether appropriate safeguards are in place and how their activities align with existing privacy requirements. In Europe, regulations such as the General Data Protection Regulation and the EU AI Act have increased attention on data governance and responsible technology development. Companies working in privacy technology are responding by developing platforms that combine automated workflows, risk assessments and ongoing monitoring. Legit’s focus on Privacy Intelligence places it within this growing market, where organizations increasingly need tools that support innovation while maintaining control over sensitive information.
Legit Highlights Croatia’s Potential in the Global AI and Privacy Technology Market
Legit’s selection for Web Summit 2026 demonstrates how smaller European technology companies are pursuing opportunities in specialized areas of the digital economy. While much of the attention surrounding artificial intelligence focuses on advanced models, computing infrastructure and automation, privacy management remains an important part of responsible technology adoption. Companies developing solutions for data governance and regulatory compliance can play a supporting role as organizations introduce increasingly sophisticated AI systems. For Legit, representing Croatia in Lisbon offers an opportunity to demonstrate its approach to privacy management, build international relationships and reach businesses seeking more effective compliance solutions. Its participation also highlights the importance of developing technologies that address the operational challenges created by rapid digital transformation.
Sources
- Legit Software — Legit Selected to Represent Croatia at Web Summit 2026 in Lisbon
https://legit.eu/news/legit-selected-to-represent-croatia-at-web-summit-2026-in-lisbon/ - Legit Software — Official Website
https://legit.eu/ - Web Summit — Official Website
https://websummit.com/ - Croatian Chamber of Economy — Official Website
https://www.hgk.hr/ - European Commission — Regulatory Framework for Artificial Intelligence
https://digital-strategy.ec.europa.eu/en/policies/regulatory-framework-ai
