Jay Kinghorn, Co-Founder and Chief Innovation Officer of Zartico, will be a featured speaker at the Skift Data + AI Summit 2025, where he will share how data science and AI are revolutionizing destination management and marketing in the era of place-based innovation.
At Zartico, Kinghorn leads the development of advanced tools and platforms that help destination leaders better understand and optimize their visitor economies. By combining high-quality data science with actionable insights, his work enables communities to align tourism growth with long-term local benefit—supporting smarter decision-making and more sustainable outcomes.
Kinghorn has been instrumental in building Zartico’s product suite into a gold standard for destination marketing organizations (DMOs), providing clarity and accountability in an increasingly complex travel landscape. His approach blends innovation, strategic foresight, and deep industry collaboration, empowering clients to stay ahead of shifting traveler behaviors and economic dynamics.
At the Skift Data + AI Summit 2025, Kinghorn will explore how destinations can move beyond traditional metrics and embrace integrated data strategies to deliver meaningful impact for both visitors and residents. He will also address how AI can enable a new generation of tools that empower tourism leaders to act with precision, agility, and community-first vision.
Join Jay Kinghorn and other innovators at Skift Live to discover how data and AI are transforming destination leadership and the visitor economy.
