Chris Silcock, President of Global Brands and Commercial Services for Hilton, is set to take the stage at the Skift Data + AI Summit 2025 as one of the featured speakers. With nearly 30 years of experience driving transformative innovation and commercial excellence in the hospitality industry, Silcock will offer a unique perspective on how data and AI are reshaping global travel and guest experiences.
At Hilton, Silcock leads a broad portfolio spanning brand development, performance support, product design, and food and beverage strategies. On the commercial side, he oversees core business functions including technology, sales, revenue management, enterprise data and analytics, marketing, loyalty, and customer engagement.
A driving force behind Hilton’s digital transformation, Silcock’s career is marked by major milestones such as leading the company’s global sales modernization, establishing its enterprise data and analytics team, and evolving revenue management into a data-driven discipline that consistently delivers market outperformance. His journey at Hilton began in humble fashion—as a catering and banquet waiter at the Hilton Watford—and has progressed through a series of leadership roles in revenue, marketing, and operations.
Silcock also brings industry-wide expertise, having consulted with hotel groups across Europe and served on the boards of Groups360 and Roomkey, the latter as chairman.
His appearance at the Skift Data + AI Summit 2025 promises to deliver key insights into the intersection of hospitality, technology, and customer-centric innovation. Attendees can expect an inside look into how one of the world’s most recognized hotel brands is using data and artificial intelligence to shape the future of travel.
Don’t miss your chance to hear from Chris Silcock and other industry leaders—join Skift Live’s VIP list today.
