Tristen Norman, Director and Head of Creative for the Americas at Getty Images, will take the stage at the Skift Data + AI Summit 2025, bringing her dynamic perspective on the intersection of visual culture, data, and inclusive storytelling in a rapidly evolving digital landscape.
As a strategic creative leader, Norman oversees a team of visual researchers and curators dedicated to crafting and influencing compelling content for the advertising and marketing industries. With over a decade of experience spanning marketing, research, creative direction, and brand strategy, she is known for her multidisciplinary approach to decoding how visual language shifts alongside cultural and technological change.
Norman is also a passionate advocate for diversity and representation in media. She has played a pivotal role in the development and amplification of groundbreaking visual initiatives such as Project #ShowUs, the Nosotros Collection, and #AutisticOutLoud, as well as key partnerships with organizations like GLAAD, Women’s Sports Foundation, and SEEHER. Her work champions authenticity and strives to ensure that underrepresented voices are seen and celebrated in mainstream creative spaces.
At Skift Data + AI Summit 2025, Norman will explore how AI and data are reshaping visual storytelling—highlighting both the promise and responsibility that come with using these tools to reflect real, diverse human experiences. Her session will offer practical insights for travel brands, marketers, and technologists on how to create more resonant, inclusive content in an AI-driven era.
Join Tristen Norman and other trailblazers at Skift Live to explore how data and creativity together are shaping the next frontier of travel and media.
