Paula Port, Vice President of Global Marketing at Destination Toronto, will be a featured speaker at the Skift Data + AI Summit 2025, where she will share her expertise on leveraging data and storytelling to drive tourism growth and community engagement in one of North America’s most dynamic cities.
At Destination Toronto, Port leads the organization’s global marketing, content, media relations, and business intelligence strategies—all aimed at showcasing the rich cultural fabric and diverse experiences that define the city. Her work spans both B2C and B2B audiences, ensuring that campaigns resonate with leisure travelers, meeting planners, and industry stakeholders alike.
With a strong commitment to using data-informed insights, Port has helped shape Destination Toronto’s approach to building authentic brand narratives while maximizing reach and ROI across platforms. She plays a key role in deepening community partnerships and aligning marketing efforts with local and global tourism goals.
At the Skift Data + AI Summit 2025, Port will provide insights into how destination marketing organizations can harness the power of data, AI, and content strategy to remain relevant in a competitive and rapidly evolving travel landscape. Her perspective will be particularly valuable for those looking to balance global audience appeal with local impact.
Don’t miss Paula Port and other leading voices at Skift Live as they explore how data and AI are transforming the future of travel marketing.
