Janette Roush, Senior Vice President of Innovation and Chief AI Officer at Brand USA, is set to speak at the Skift Data + AI Summit 2025, bringing her forward-thinking perspective on how artificial intelligence is revolutionizing destination marketing on a global scale.
At Brand USA—the official destination marketing organization for the United States—Roush leads the charge in integrating AI across the organization’s promotional, trade, and partnership initiatives. Her work focuses on leveraging emerging technologies to more effectively position the U.S. as a premier travel destination, while delivering measurable value to stakeholders and travel partners.
With a strong background in media strategy and entertainment marketing, Roush previously served at New York City Tourism + Conventions, overseeing paid media strategies to attract visitors to the five boroughs. Before that, she spent over two decades in Broadway marketing, holding leadership roles at Broadway.com and AKA, a global entertainment advertising firm.
In addition to her corporate achievements, Roush is a respected voice in the AI and travel community. She was named a LinkedIn Top Voice, serves as an expert advisor for the “AI Opener for Destinations” initiative, and was recognized as a 2024 Influential #Eventprof by Northstar Meetings Group. With an MFA in Performing Arts Management and a passion for endurance sports—she’s a two-time Ironman—Roush brings both creativity and tenacity to her leadership style.
At the Summit, Roush will explore how AI is driving smarter, more personalized marketing, reshaping how destinations connect with travelers, and unlocking new frontiers in data-driven tourism strategy.
Don’t miss Janette Roush and other AI trailblazers at Skift Data + AI Summit 2025—where technology meets the future of travel.
