ASUS is bringing its latest commercial AI hardware to AI Everything Abu Dhabi 2026, putting the focus on something increasingly important for businesses: running more artificial intelligence directly on the devices employees use every day.
The technology company is exhibiting at the event on October 6–7 at ADNEC Centre Abu Dhabi, where its commercial computing portfolio will target enterprise, government and professional users. ASUS is exhibiting under the theme “Ubiquitous AI. Incredible Possibilities.”
Rather than presenting AI purely as a cloud service, ASUS is pushing a device-level approach. Its business laptops, desktops and all-in-one systems increasingly include dedicated neural processing units, or NPUs, capable of handling certain AI workloads locally.
That makes the Abu Dhabi showcase as much about the changing workplace PC as it is about new hardware.
ASUS Puts the AI PC Into the Enterprise Conversation
ASUS plans to demonstrate its ExpertBook business laptops, ExpertCenter desktops and All-in-One PCs during AI Everything Abu Dhabi. The company is positioning the portfolio around AI performance, security, durability, device management and workplace productivity.
A major part of that pitch is on-device AI. Dedicated NPUs can process supported AI tasks directly on a computer rather than sending every workload to external infrastructure. For companies managing sensitive information or large device fleets, local processing can potentially improve responsiveness while reducing dependence on continuous cloud access.
ASUS is pairing those capabilities with the more practical requirements that still shape enterprise purchasing decisions. Security, reliability and manageability may not attract as much attention as AI performance figures, but they remain critical for companies deploying hundreds or thousands of devices.
ExpertBook Ultra Takes a Prominent Spot
One of the main products appearing at the event is the ASUS ExpertBook Ultra, a premium business laptop from the company’s 2026 commercial lineup.
ASUS introduced the latest ExpertBook Ultra earlier this year as an ultralight business machine weighing from around 0.99kg. Announced configurations include Intel Core Ultra Series 3 processors and NPU performance reaching up to 50 TOPS, giving the device dedicated capacity for compatible AI workloads.
The machine sits at the higher end of ASUS’s business portfolio and combines local AI processing with portability, security and durability features. Its appearance in Abu Dhabi gives the company an opportunity to demonstrate how AI-focused business laptops are moving beyond consumer product launches and into enterprise deployment discussions.
The challenge for manufacturers will be proving that these devices deliver more than a new label. Companies are unlikely to refresh entire PC fleets simply because manufacturers call the latest generation an “AI PC.” The stronger case will come from measurable improvements in productivity, collaboration, security and day-to-day workflows.
ASUS Expands Its Commercial AI Push
The Abu Dhabi showcase follows a broader commercial AI push from ASUS during 2026.
At CES earlier this year, the company unveiled a wider AI-powered business portfolio that included the ExpertBook Ultra, Expert P and B series devices, ExpertCenter systems, Chromebooks and ASUS MyExpert, its AI productivity platform.
MyExpert is designed around common workplace activities such as meetings, content generation, collaboration and workflow assistance. The strategy also reflects a wider hardware shift. Modern commercial computers increasingly combine CPUs, GPUs and NPUs, giving different types of processing tasks dedicated hardware rather than placing the entire workload on a traditional processor.
ASUS is effectively betting that AI processing will become a normal part of business computing rather than a specialist function reserved for developers, cloud platforms or data centres.
Security Becomes Part of the AI PC Pitch
Enterprise AI hardware also brings security into sharper focus.
ASUS has been developing its commercial systems around features designed for corporate deployments, including its ExpertGuardian security platform on selected ExpertBook models. Some devices in its 2026 business portfolio include features such as dual BIOS ROM, chassis-intrusion detection and optional biometric authentication.
Those features matter because the more capable workplace computers become, the more valuable they may become as attack targets. Businesses adopting AI-enabled endpoints also have to think about access controls, device protection, data handling and how locally processed information is secured.
For government organisations and regulated industries, those questions can matter just as much as processor performance or NPU specifications.
Sustainability Remains Part of the Hardware Strategy
ASUS is also using its AI Everything Abu Dhabi presence to highlight sustainability across parts of its commercial portfolio.
The company has pointed to the use of more sustainable materials in selected products and packaging, along with compliance with environmental standards including EPEAT and ENERGY STAR 8.0.
Sustainability may appear separate from the AI conversation, but enterprise buyers increasingly evaluate both at the same time. Large organisations refreshing device fleets have to consider computing performance, energy use, security, product lifespan, repairability and environmental targets together.
AI hardware does not sit outside that equation. If companies begin replacing more devices to gain access to AI capabilities, the environmental impact of those refresh cycles will attract more scrutiny.
Abu Dhabi Becomes a Showcase for Practical Enterprise AI
ASUS’s appearance at AI Everything Abu Dhabi reflects a broader change in how the technology industry is presenting artificial intelligence.
The first wave of generative AI centred heavily on cloud models, chatbots and massive data-centre infrastructure. Hardware manufacturers are now competing for another layer of that market by placing more AI processing directly inside laptops, desktops, workstations and edge devices.
For ASUS, the goal is to show that commercial PCs can become active parts of an organisation’s AI strategy rather than simply acting as terminals for cloud-based tools.
Whether businesses respond at scale will depend on something simpler than branding. The devices will need to make everyday work noticeably faster, safer or easier.
ASUS is showcasing its commercial portfolio at Hall 2, Booth B40 at ADNEC Centre Abu Dhabi during AI Everything Abu Dhabi 2026.
Sources
Khaleej Times — ASUS to Showcase AI-Enabled Commercial Solutions at AI Everything Abu Dhabi
https://www.khaleejtimes.com/kt-network/asus-to-showcase-ai-enabled-commercial-solutions-at-ai-everything-abu-dhabi
ASUS — 2026 AI-Powered Commercial Portfolio
https://press.asus.com/news/press-releases/asus-2026-ces-ai-powered-commercial-portfolio/
ASUS — Workspace AI Solutions
https://www.asus.com/ph/ai/workspace-ai/
