Abu Dhabi, UAE — [Date] — At the prestigious Global AI Show Abu Dhabi, Master Works, one of Saudi Arabia’s leading digital transformation providers, spotlighted its growing influence in the regional AI ecosystem. Representing the company, Ahmed Khaled Ezzeldin, AI Sales Manager, shared how Master Works—through its specialized AI subsidiary Nabih—is accelerating the adoption of next-generation artificial intelligence across the GCC.
With six subsidiaries supporting a wide range of digital services, Master Works has positioned Nabih as the center of AI innovation, building cutting-edge systems that serve governments, airports, enterprises, and regulated industries across the region. Over the past five years, Nabih has developed impressive capabilities in AI software engineering, culminating in Baseer—a comprehensive, scalable platform that integrates computer vision, generative AI, fine-tuned LLMs, advanced speech technologies, and agentic AI automation.
Today, Baseer powers over 120 real-world AI use cases and features a portfolio of more than 10 enterprise-grade AI products, making it one of the most mature AI ecosystems in the Middle East.
Baseer: A Regional AI Powerhouse
Baseer is designed as a holistic enterprise AI environment, enabling organizations to deploy mission-critical AI solutions rapidly and securely.
The platform includes:
- Fine-tuned large language models customized for Arabic and GCC sectors
- Advanced computer vision models for real-time detection, analysis, and monitoring
- Speech-to-text and speech-to-speech engines optimized for regional dialects
- A no-code agentic AI studio allowing teams to build intelligent workflows without engineering complexity
- Deployment-ready solutions across aviation, government, security, compliance, and transportation
“Baseer is more than a platform,” Ezzeldin stated. “It is a complete AI ecosystem empowering organizations to innovate at speed, scale efficiently, and achieve operational excellence with technology tailored to the region.”
Innovating Airport Operations: Turnaround Management at Riyadh Airport
Among the standout solutions built on Baseer is Baseer TMS — Turnaround Management System, implemented at Riyadh Airport.
This intelligent system monitors every operational stage of an aircraft’s turnaround—cleaning, fueling, catering, baggage handling, gate readiness, and more—from landing to takeoff.
Key functionalities include:
- Real-time monitoring of every turnaround activity
- Instant alerts for disruptions or delays
- Predictive analysis estimating delay duration
- Faster operational decision-making enabled by AI-driven insights
The result is a more efficient airport, reduced delays, and improved passenger satisfaction.
“Airports require precision,” said Ezzeldin. “Baseer TMS gives operators a 360° live view of operations and the predictive intelligence to act before small issues become costly delays.”
A Culture of Continuous Innovation
Master Works and Nabih emphasize daily research and development as the foundation of their competitive strength.
“We evolve as AI evolves,” noted Ezzeldin. “We started with computer vision years ago, then expanded into generative AI and LLMs when the technology matured. Today, we’re introducing agentic AI—AI that can take action autonomously. This consistent innovation gives Master Works a clear advantage in Saudi Arabia and the broader GCC.”
The company’s flexible structure and rapid delivery model allow it to integrate new breakthroughs quickly, ensuring clients always benefit from the latest capabilities.
Why the GCC Is Becoming a Global AI Hub
Ezzeldin highlighted the GCC’s unique readiness for AI, supported by strong governmental commitment and national digital transformation strategies.
“The GCC is one of the most mature markets for AI adoption,” he explained. “Saudi Arabia, the UAE, and others have clear mandates to integrate AI in public services and enterprise operations. This direction creates ideal conditions for companies like Master Works to deliver impactful, scalable, and compliant AI solutions.”
Master Works plays a vital role in helping organizations enhance operational excellence, improve compliance standards, and streamline complex workflows using localized, trustworthy AI technologies.
About Master Works
Master Works is a leading Saudi Arabian digital solutions provider, delivering advanced software, analytics, and AI-driven technologies across the region. Through its AI subsidiary Nabih, the company offers a full suite of intelligent solutions powered by its proprietary AI ecosystem, Baseer. With more than 120 deployed AI use cases, Master Works supports organizations in their journey toward smarter, more efficient, and future-ready operations.
