At the 2025 Caribbean Travel Marketplace, Kathique Haynes, Marketing Officer, and Ashar Blucher, Executive Assistant to the CEO at the St. Vincent and the Grenadines Tourism Authority (SVGTA), showcased an exhilarating picture of a destination that is diverse, thriving, and uniquely soulful. With 32 islands and cays to explore, SVG is positioning itself as the Caribbean’s ultimate multi-experience escape, combining eco-adventure, romance, sailing, and cultural authenticity.
A Destination Reawakening with Momentum and Diversity
From volcanic peaks and rainforest waterfalls on mainland St. Vincent to the luxurious hideaways in Canouan, Mustique, and Bequia, SVG is amplifying its identity as a multi-dimensional destination. “Each island has its own personality,” said Haynes. “You get 32 vacations in one.”
This diversity extends beyond landscape to accommodation and activities. Visitors can opt for eco-lodges, boutique B&Bs, luxury resorts, or private villas, enjoying everything from hiking to scuba diving, from destination weddings to solo sailing adventures.
Soaring Visitation and Accolades
SVG’s tourism momentum is backed by impressive numbers and international recognition. The destination recently celebrated a stayover visitation increase of over 25.6%, a figure bolstered by its success at ITB Berlin’s PATA Gold Awards, where it won accolades including Tourism Minister of the Year.
Blucher also credited the surge in popularity to SVG’s growing reputation for ecotourism and marine adventures, particularly the revival of Sailing Week, which drew visitors from across the Caribbean, the UK, and beyond.
New Developments and Expanding Airlift
Infrastructure expansion is reshaping SVG’s tourism landscape:
- The Holiday Inn has opened with 93 rooms.
- Sandals Saint Vincent has already established itself with over 300 rooms.
- A 250-room Marriott is slated for 2027, marking a major milestone for the destination’s hospitality sector.
SVG is also benefiting from enhanced airlift, making the islands more accessible than ever:
- Delta Airlines launching direct service in December 2025
- JetBlue and Air Canada Rouge expanding into the market
- Virgin Voyages’ cruise arrival at St. Vincent’s port
- WinAir using St. Vincent as a hub for regional connectivity
“These developments are transforming SVG into a highly connected, globally competitive destination,” said Blucher.
Marketing Message: “An Experience That Feeds Your Soul”
SVGTA’s 2025 marketing campaign centers on the message that St. Vincent and the Grenadines isn’t just a destination—it’s an experience that feeds your soul. The campaign highlights:
- Ecotourism: Hiking La Soufrière volcano, swimming in waterfalls, and exploring untouched nature parks.
- Marine Adventures: Sailing across 32 cays and diving in pristine coral systems where you might find yourself the only vessel in sight.
- Romance and Wellness: Ideal for weddings, honeymoons, and rejuvenating getaways.
- Cultural and Culinary Discovery: Local festivals, vibrant heritage, and flavors straight from the land and sea.
Marketplace as a Launchpad
Participation in Caribbean Travel Marketplace is crucial to SVG’s outreach. “This event lets us reach buyers who haven’t thought of SVG before,” said Haynes. “We’re here to change the trend, open new markets, and invite more people to experience what our islands have to offer.”
A Final Invitation: Come Discover All 32
With new air routes, major hotel investments, and a deeply rooted culture of authentic Caribbean living, St. Vincent and the Grenadines is emerging as one of the most dynamic destinations in the region. Whether you’re seeking secluded romance, thrilling eco-exploration, or soul-enriching adventure, SVG offers a tailored experience across its 32 unique islands.
“It’s not just a place to visit,” Haynes concluded. “It’s a place to feel alive.”
