AdRoll has been nominated for the 2026 World AI Awards in the Media, Entertainment, Gaming & Culture category, recognising its work in applying artificial intelligence to digital advertising, audience engagement and campaign optimisation.
The nomination comes as AI increasingly influences how brands reach audiences across streaming platforms, websites, mobile applications and social media. Advertising is no longer simply about purchasing space. Algorithms now help determine which audiences to reach, how much to bid and when a particular advertisement is likely to be relevant.
The World AI Awards recognises organisations, individuals, products and technologies contributing to the development and real-world application of artificial intelligence across industries.
AdRoll operates a multichannel advertising platform that allows businesses and marketing agencies to manage campaigns across display, video, social media, connected television and other digital environments. The company says more than 110,000 brands worldwide have used its technology.
AI changes how advertising decisions are made
At the centre of AdRoll’s technology is BidIQ, its proprietary machine-learning engine designed to improve programmatic advertising decisions.
Digital advertising exchanges can present millions of opportunities to display advertisements. Deciding which impression deserves investment requires analysing audience behaviour, campaign objectives, placement quality and potential conversion value.
BidIQ automates much of that process.
According to AdRoll, its technology processes more than 60 million predictions per second and uses over 100 intent signals to support real-time bidding decisions.
Rather than applying the same bid across every advertising opportunity, the system evaluates available information to estimate which impressions may contribute to campaign objectives.
AdRoll says its machine-learning technology draws on more than 17 years of advertising experience. These figures describe the company’s reported technical capabilities, not independently verified performance improvements for every advertiser.
Connected TV brings AI-powered targeting to streaming audiences
AdRoll is also extending its advertising technology into connected television (CTV), where audiences increasingly consume entertainment through internet-connected devices and streaming applications.
Its platform allows advertisers to reach viewers across services including Paramount+, ESPN, Tubi and other streaming environments.
Unlike traditional television advertising, where campaigns generally target broad audiences, connected TV advertising can use demographic information, contextual signals and audience data to select advertising placements.
AdRoll says its CTV offering provides access to more than 100 streaming networks and approximately 200 million viewers.
The platform also supports retargeting, allowing advertisers to reconnect with audiences who previously visited their websites or interacted with their brands.
For entertainment and media businesses, this creates opportunities to coordinate advertising across television screens, mobile devices and websites rather than treating each channel as a separate campaign.
Turning audience data into more relevant advertising
Retargeting remains one of AdRoll’s central applications of artificial intelligence.
When someone visits an online store, explores a product or leaves without completing a purchase, advertisers can use AdRoll to reach that audience again through relevant advertisements.
Its technology combines first-party customer information, audience segmentation and machine-learning optimisation to help determine which advertisements to display.
AdRoll also supports dynamic advertising, where promotional content can feature products that customers previously viewed or related recommendations.
Australian accessories brand OiOi is among the companies featured in AdRoll’s customer materials. The business has described using the platform to coordinate brand awareness and retargeting activities.
Such applications illustrate how AI-powered advertising can support commercial campaigns without requiring marketing teams to manage every individual bidding decision manually.
World AI Awards recognises AI’s growing role in digital media
Graham Cooke, President of the World AI Awards, said:
“AdRoll’s nomination highlights the growing importance of artificial intelligence in digital media and advertising, where brands increasingly depend on data-driven technologies to understand audiences and deliver relevant experiences.
“From machine-learning-powered bidding and personalised advertising to connected TV campaigns, AdRoll demonstrates how AI can help businesses navigate increasingly fragmented media environments. We congratulate the AdRoll team on its 2026 World AI Awards nomination and look forward to following the continued development of these technologies.”
AdRoll joins organisations, researchers, entrepreneurs and technology developers being recognised through the 2026 World AI Awards.
The programme highlights organisations, individuals and technologies contributing to artificial intelligence across industries, including media, entertainment, gaming and culture.
AdRoll’s nomination reflects the increasingly important relationship between artificial intelligence and digital media economics. As audiences move between streaming services, websites and social platforms, advertising technology is becoming more dependent on automated analysis and campaign coordination.
For businesses, the challenge is finding audiences without wasting advertising budgets. For media platforms, it is connecting advertising demand with available inventory while maintaining the quality of the viewing experience.
AdRoll’s work demonstrates how machine learning is being applied to these everyday commercial decisions, making AI an increasingly visible part of the infrastructure supporting digital advertising.
Learn more about AdRoll and its AI-powered advertising technology at https://www.adroll.com/.
Discover the World AI Awards 2026, explore the nominees and learn more about the awards at https://www.worldawards.ai/.
