At Caribbean Travel Marketplace 2025, Natasha Chalwell, Deputy Director of the British Virgin Islands Tourist Board & Film Commission, shared an invigorating update on one of the Caribbean’s most exclusive and enchanting destinations. With record-breaking airlift, the reopening of iconic properties, and a rising film and creative industry, the British Virgin Islands (BVI) are poised to set a new benchmark in bespoke travel and experiential tourism.
Peter Island Resort Returns as a Luxury Beacon
A major milestone for the BVI this season was the long-awaited reopening of Peter Island Resort, one of the most iconic luxury resorts in the Caribbean. Reopening in late December 2024, its return signals a renewed era of high-end tourism in the BVI, reinforcing the territory’s identity as a haven for privacy, elegance, and natural splendor.
“We were thrilled to welcome Peter Island back,” Chalwell said. “It’s a cornerstone of our luxury offering.”
Game-Changing Airlift and Regional Connectivity
The BVI’s accessibility has dramatically improved with the launch of direct flights from Miami via American Airlines. This new route has made a tangible difference in how travelers plan their vacations—particularly for short-stay visitors, a segment that previously had fewer options.
“This was a game changer,” Chalwell emphasized. “We’re seeing shorter but more frequent visits—something that just didn’t happen before.”
In addition, the territory maintains robust intra-Caribbean airlift, with nine airlines serving the BVI from multiple regional destinations. This is a critical advantage for UK and European travelers, who often connect via hubs like Antigua and St. Maarten, making the journey easy, fast, and scenic.
A Sailing Paradise with Tailored Luxury
With its 60 islands, cays, and islets, the British Virgin Islands offer one of the world’s most unique and seamless sailing experiences. Known globally as the sailing capital of the Caribbean, the BVI’s line-of-sight navigation allows guests to island-hop with ease—from breakfast on Virgin Gorda to sunset cocktails on Jost Van Dyke.
Complementing this, the BVI boasts a diverse and upscale villa portfolio, ideal for travelers seeking privacy, personalization, and flexibility. Whether it’s a bareboat charter, a fully crewed yacht, or a villa with private chef service, the BVI delivers tailored vacation experiences that combine luxury with authenticity.
Film Commission Drives Creative Tourism and Local Talent
As part of her portfolio, Chalwell also oversees the BVI Film Commission, an increasingly dynamic arm of the tourism board. The BVI welcomes photo and film productions for commercial and creative work, capitalizing on its stunning landscapes, unspoiled beaches, and vibrant culture.
More importantly, the Film Commission is focused on nurturing local talent in the visual arts. “We’re working with youth who are interested in the film industry,” Chalwell said. “The goal is to better support visiting productions while also building a local creative workforce.”
Marketplace: A Hub for Collaboration and Innovation
For Chalwell, Caribbean Travel Marketplace is more than just a trade show—it’s a vital opportunity to engage with international tour operators, media, and regional peers. “It’s where we exchange ideas, forge new partnerships, and stay aligned with regional trends,” she said. “The energy here is always inspiring.”
The BVI Experience: Private, Polished, and Profound
From sailing the Sir Francis Drake Channel to lounging in private villas or capturing cinematic footage against a turquoise backdrop, the British Virgin Islands continue to offer something extraordinary at every turn.
With enhanced connectivity, reenergized luxury offerings, and a commitment to both sustainability and local creative development, the BVI is charting a course toward continued excellence in tourism and beyond.
“We are not just a destination—we are an experience,” Chalwell said.
