Dubai, UAE — April 24, 2025
In a city where fashion meets futurism, Styllar, a bold new AI fashion tech startup, introduced its personalized styling platform at the Dubai AI Festival 2025. Co-founders Neetu Deshwal and Anas Abdul Latheef showcased a vision to make high-tech personal styling accessible to everyone, combining body-aware AI with digital twins and swipe-based outfit recommendations.
At just 130 days old and racing toward an MVP launch on June 12, the company is moving fast—and it’s on a mission to become the ChatGPT of fashion styling.
What Is Styllar? Fashion AI That Gets You—Literally
Styllar’s AI technology is designed to serve one purpose: to style each individual with precision and personality. The platform begins by analyzing a user’s body measurements, fashion preferences, and wardrobe—either from a selfie, uploaded screenshots, or their digital closet.
Using this data, Styllar generates fully styled looks tailored to the user’s shape, taste, and event-specific needs. The user then sees the outfit applied to a digital twin of themselves—an avatar that mirrors their exact profile.
- Have an event today? Ask Styllar what to wear.
- Want to explore your closet? Swipe through looks curated from your own wardrobe.
- Ready to shop? Buy instantly via the app.
It’s personal styling—frictionless, instant, and powered by AI.
A Swipe-First, Zero-Question Experience
“We wanted to remove all the guesswork,” said co-founder Neetu Deshwal. “You don’t need to know your size, or explain your style. Just take a picture or upload images—Styllar learns your body and your mind.”
Much like dating apps, users can swipe left or right on suggested looks, and the AI engine adapts in real time, learning user preferences with every interaction. Over time, Styllar becomes smarter, faster, and hyper-personalized.
From Demo to Market: MVP Launch Set for June 12
Currently in pre-seed stage, Styllar is being developed by a compact but ambitious team of six, with a clear goal: to launch their minimum viable product (MVP) by June 12, a date chosen for both strategic and sentimental reasons—it marks one of the founders’ birthdays and symbolizes their personal milestone.
“We said, let’s not just celebrate a birthday—let’s make it a benchmark,” said Anas Abdul Latheef. “That’s how committed we are to building something big, meaningful, and global.”
Why Dubai? The Global Hub of AI and Style
Styllar’s decision to launch in Dubai was no coincidence. The city is not only an AI innovation hub, but also a rapidly growing fashion and lifestyle epicenter. As Neetu, a second-generation expat, explained, “Dubai is home. And with all the AI initiatives happening under the leadership here, it’s the perfect launchpad for Styllar.”
From smart governance to global events like the AI Festival, Dubai provides the energy, ecosystem, and support needed for disruptive tech startups to thrive.
Open for Investment: A Call to Visionary Backers
As Styllar prepares for its public debut, the co-founders are actively seeking pre-seed investors who share their belief in the power of personalized AI experiences.
“Our goal is to build the world’s best AI stylist, with the depth of a DeepSeek and the reach of a ChatGPT—but tailored for fashion,” said Latheef. “And we have the tech experience to make it real.”
To learn more or book a demo, visit styllar.ai.
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