Samsung’s new director of consumer Phil Gaut is not only battling to grow share in the premium TV market, he is punting on a new range of appliances that will have advanced artificial intelligence and refrigerators and washing machines with a new generation of display screen, the Company is also planning to snatch the #1 spot in robotic vacuum cleaning.
Australian retailers have been briefed on the new Samsung AI Bespoke range of appliances that have AI built directly into several of their new appliances with their 2025 Bespoke AI Hybrid refrigerator set to feature a 9-inch display that allows consumers to easily access the South Korean Companies new AI Vision Inside 2.0 and features such as a Daily Board dashboard that delivers schedules, local weather and meal recommendations.
The latest Bespoke refrigerator allows users to simply say, “Hi Bixby, find my phone,” and the enhanced assistant, capable of recognizing the voice of individual family members, will ring the correct device.
Customers can also activate the home air conditioners or window blinds with voice commands, while the system will automatically make adjustments using real-time weather data.
The upgraded AI Vision software recognizes up to 37 types of fresh food — up from 33 — and notifies users when items are nearing expiration.
In an effort to reduce the cost of appliance Samsung has moved to standardise multiple components across its appliance lineup, however some appliances could rise in costs due to the size of a display and the use of advanced AI technology.
At a briefing last night in South Korea the Company who is facing a battle with brands such as Haier, Electrolux, Hisense, TCL, and Fisher & Paykel management confirmed that they have expanded the number of home appliances and devices that incorporate the company’s AI offering.
“Beyond hardware innovation, Samsung aims to provide an AI home experience that understands, cares for and solves problems for users through device connectivity and AI technology,” Moon Jong-seung, vice president and head of development at Samsung’s Digital Appliances Division said in a briefing to foreign media last night.
He claims that there are three key principles: easy to use, care, and saving (time and energy).
At the heart of the offering is Samsung Smart Things the Companies house brand OS that allows users to manage multiple products and services in a home. When combined with a new generation of touch screens that are now built into Samsung appliances users are able to access a lot more than what they have in the past.
According to Moon, the screens allow users to monitor and control all SmartThings connected devices remotely. It supports Wi-Fi, Zigbee, and Matter Thread protocols, eliminating the need for a separate hub to control other Internet of Thing’s devices such as lights and switches, the vice president said.
Also introduced was an upgraded version of its voice assistant, Bixby, and an upgraded Voice ID technology that can differentiate the voice of individuals in a home.
A new home monitoring, feature alerts users if a fridge has not been shut properly.
It can also act as a security system if suspicious activity is sensed in an empty home.
users can even remotely check the interior via the robot vacuum if an alarm is activated.
In the laundry Samsung’s new Bespoke AI Combo washer-dryer has 25 kilogram capacity for washing and 18 kg for drying.
The new machines are 20 minutes faster than the previous model — the company said.
The new Bespoke AI Jet stick vacuum is made with 400 watts of suction power, which is the highest in its class, and runs longer with 100 minutes on a single battery.
Its upgraded AI Mode 2.0 enables the vacuum to detect floor types and spatial features like corners and walls to automatically adjust suction power.
In the robotic vacuum category Samsung has a new Bespoke AI Steam, offering which features Samsung’s patented motor technology to more than double the suction power.
The new product detects both liquid and space types and comes with an automatic water supply and drainage for user convenience.
“Since the launch of our robot vacuum cleaner AI Steam last year, the market share has risen quickly from zero to 30 percent,” Lim Sung-take, vice president in charge of domestic sales, said.
“Our goal this year is to become No. 1 (in robot vacuums).
What really sets it apart is not only top-tier cleaning performance, but the enhanced security features as well.”
From this year, Knox Matrix will be applied to all of Samsung’s Wi-Fi-enabled products, Samsung said. Knox Vault, which stores sensitive data such as passwords in a separate security chip, is also being applied for the first time to screen-equipped appliances and robot vacuums. The company is also implementing Post-Quantum Cryptography to protect from possible future cybersecurity threats.
Source: https://www.channelnews.com.au/
