The Dubai AI Festival 2025 is honored to welcome Rachid Maalouli, Business Executive Officer for Nestlé’s Water Business in the Middle East and North Africa (MENA), as one of its distinguished speakers. A seasoned executive with close to two decades of leadership experience, Maalouli brings a powerful perspective on how AI, sustainability, and business transformation can come together to shape the future of global brands and essential industries.
Driving Growth and Sustainability Across MENA
Since April 2024, Rachid Maalouli has been at the helm of Nestlé’s water operations across the MENA region, a critical business unit within one of the world’s largest food and beverage companies. In this role, he oversees:
- End-to-end operations spanning multiple countries
- Strategic growth initiatives aligned with market dynamics
- Accelerated adoption of sustainability and circular economy principles
- Operational excellence through digitization and intelligent supply chain management
His leadership reflects a broader vision to ensure that essential resources like water are managed responsibly, innovatively, and with long-term value creation in mind.
Innovation, Digitalization, and Responsible Growth
Maalouli’s career has been defined by leading transformation across diverse industries. His work bridges corporate strategy, market expansion, and digital innovation. Today, he is actively shaping how multinational companies like Nestlé can deploy emerging technologies such as AI and data analytics to:
- Improve resource efficiency and environmental stewardship
- Enable intelligent operations and predictive supply chains
- Enhance consumer engagement and service personalization
- Drive evidence-based decision-making across geographies
His cross-industry insight makes him a key contributor to the festival’s dialogue on AI’s role in scaling sustainable impact.
Keynote at Dubai AI Festival 2025: “AI for Sustainable Scale – Innovating in Essential Industries”
At the Dubai AI Festival 2025, Rachid Maalouli will deliver a keynote titled:
“AI for Sustainable Scale: Innovating in Essential Industries.”
In this session, he will explore:
- How Nestlé is using AI to improve operational efficiency and sustainability in water management
- The impact of digital transformation on supply chain resilience, traceability, and forecasting
- The role of business leaders in embedding AI-driven sustainability into core strategy
- Real-world insights from leading transformation across emerging markets
This keynote will resonate with corporate executives, sustainability officers, AI leaders, and policymakers working to leverage technology for long-term societal value.
Rachid Maalouli’s participation in the Dubai AI Festival 2025 reinforces the message that the future of AI is not just about innovation—but about scaling responsibility, sustainability, and human impact across industries that shape everyday life.
