The Dubai AI Festival 2025 continues to attract influential voices from across the global AI landscape, and among its standout speakers is Hanneke Krekels, a leading force behind AMD’s AI strategy and ecosystem expansion. Renowned for her expertise in high-impact strategic operations and her dedication to cross-sector innovation, Krekels is poised to deliver key insights into how AI can be scaled globally and responsibly.
Expanding AMD’s Vision for AI Innovation
In her current role, Hanneke Krekels leads the expansion of AMD’s global AI strategy, focusing on building and strengthening the company’s AI ecosystem capabilities. She plays a pivotal role in accelerating strategic engagements with AI partners across both public institutions and private enterprises, shaping how AMD technology powers next-generation AI applications—from edge computing to large-scale data centers.
Her leadership is integral to AMD’s mission to deliver high-performance computing platforms that advance innovation in healthcare, finance, smart cities, research, and more—sectors where AI is increasingly vital.
A Trusted Advisor to AMD’s Executive Leadership
Prior to her current role, Hanneke served as Corporate Vice President, CEO Operations, where she worked directly alongside Dr. Lisa Su, AMD’s CEO. In that position, she provided strategic operational support, streamlined global initiatives, and led efforts to align customer-facing operations with AMD’s bold growth strategy.
Her ability to translate vision into execution has made her a key contributor to AMD’s rapid ascent as a leading force in AI and high-performance computing.
Keynote at Dubai AI Festival 2025: Building the Future AI Ecosystem
At the Dubai AI Festival 2025, Hanneke Krekels will deliver a keynote titled “Scaling Intelligence: Building the AI Ecosystem for a Smarter World.” Her session will explore:
- AMD’s strategy for enabling AI across sectors and geographies
- The role of hardware-software co-design in next-gen AI scalability
- Public-private partnerships as drivers of inclusive AI innovation
- The challenges and opportunities in aligning AI growth with global infrastructure needs
Her talk will be particularly valuable for enterprises, policy leaders, and AI developers looking to harness performance, sustainability, and scale in the evolving AI landscape.
Championing Diversity, Collaboration, and Global Readiness
Hanneke Krekels is not only a corporate leader but also a passionate advocate for collaborative innovation—bringing together engineers, researchers, policymakers, and visionaries to build trustworthy, high-impact AI solutions. Her work reflects AMD’s commitment to delivering open and powerful platforms that empower developers and organizations around the world.
Hanneke Krekels’ keynote at Dubai AI Festival 2025 promises to be a masterclass in scaling AI with vision, precision, and global reach—underscoring AMD’s vital role in shaping the intelligent infrastructure of tomorrow.
