Home appliance giants like Samsung, LG, Godrej, and Haier are doubling down on artificial intelligence (AI)–enabled products to drive growth, aiming for 60–70% of their sales from smart appliances by the end of 2025. With shrinking price gaps and growing consumer demand for convenience and intelligent solutions, AI-powered appliances are rapidly becoming mainstream in Indian households.
AI Goes Mainstream in Indian Homes
Major players in the durable goods industry are seeing strong consumer appetite for smarter, more efficient home appliances. Korean major Samsung India, for example, is already deriving about 50% of its appliance sales from AI-powered products and expects this share to grow to over two-thirds by the end of 2025, according to a senior executive.
Competitors LG, Godrej, and Haier currently see 35–40% of their appliance revenues coming from AI-enabled products and plan to boost this to around 60–70% within the next year, company executives said.
Affordable AI Features Attract Consumers
The surge in AI adoption is being driven not just by premium consumers but also by affordable price points. Brands are democratizing AI by embedding smart features even in mid-segment appliances.
For instance, Samsung’s Bespoke AI windfree air conditioner starts at ₹36,000, while its AI-powered double-door refrigerator is available from ₹44,000, said Ghufran Alam, Vice-President of Samsung India’s Digital Appliances business.
For consumers looking for intelligent laundry solutions, Samsung offers the Bespoke AI top-load washing machine starting at ₹24,500 for an 8-kg model. For high-end buyers, there’s an all-in-one washing and drying machine with advanced automation under the Bespoke range, priced at ₹3.19 lakh.
“Our endeavor is to understand lifestyles and deliver real-world convenience with AI-enabled products,” Alam noted, adding that the appeal of these appliances lies in making everyday tasks smarter and easier.
Consumers Embrace Premium Tech
Kamal Nandi, Business Head and Executive Vice-President of Godrej Appliances, said the trend is a natural extension of the premiumisation wave in consumer durables, as buyers now demand cutting-edge technology and are replacing older appliances faster.
“All our high-end washing machines — both top-load and front-load — frost-free refrigerators, and split air conditioners are AI-based today,” Nandi said. He also highlighted that the price gap between regular appliances and their AI-enabled counterparts has narrowed significantly to around 5–10% in recent years. However, the price differential for super-premium AI-enabled products remains higher.
The Road Ahead
With Indian consumers increasingly seeking smarter and more efficient appliances that fit their evolving lifestyles, AI-enabled products are poised to become the standard rather than the exception. For durable goods makers, the focus will be on making advanced technology more accessible while continuing to innovate for the premium segment.
