Key Takeaways
- The G42 Publicis Sapient AI partnership formalized in February 2026 aims to develop AI-first enterprise services.
- G42 will provide AI cloud technology, while Publicis Sapient contributes enterprise AI platforms like Slingshot and Bodhi.
- The partnership targets cloud modernization and operational AI systems, focusing on the UAE and Global South markets.
- They plan to establish the joint venture by mid-2026 to enhance enterprise AI adoption in emerging markets.
The G42 Publicis Sapient AI partnership was formalized through a Memorandum of Understanding signed in February 2026. The agreement outlines plans to explore a joint venture focused on AI-first enterprise services. The initiative targets organizations in the UAE and selected Global South markets.
Scope of the G42 Publicis Sapient AI Partnership
The partnership brings together infrastructure and enterprise platforms. G42 will provide sovereign AI cloud technology and its broader AI stack. This includes cloud infrastructure, foundation models, engineering expertise, and deployment capabilities.
Publicis Sapient will contribute enterprise AI platforms. These include Sapient Slingshot and Sapient Bodhi. The platforms support enterprise modernization and AI agent orchestration. The companies expect to establish the joint venture by mid-2026.
Services and Market Focus
The collaboration will explore services such as cloud modernization and AI use case development. Intelligent agent creation may be included. Full-scale deployment and optimization of AI systems are also within scope.
The goal is to help enterprises transition from pilot projects to operational AI systems. The UAE is identified as a primary market. Expansion across Global South regions is also planned.
G42 is headquartered in Abu Dhabi and operates across AI and cloud sectors. Publicis Sapient is the digital business transformation arm of Publicis Groupe and operates in more than 50 markets.
The agreement forms part of broader efforts to scale enterprise AI adoption in emerging markets.
Source: https://www.middleeastainews.com/p/g42-publicis-sapient-to-explore-ai