At Web Summit Qatar 2025, Jana Kayssi, Brand Manager at Cosette Qatar, shared insights into the role of storytelling in branding and how Cosette helps businesses craft and share their unique narratives in the digital space.
Cosette Qatar: Crafting Stories That Resonate
Cosette is a creative social media agency dedicated to transforming brands into compelling stories. Jana described the agency’s mission as taking a brand’s vision and shaping it into an engaging narrative that captivates audiences. “We just try to promote it the way that you would want it to be promoted with the vision and mission that you see fit for your brand,” she explained.
Why Storytelling Matters
When asked about the significance of storytelling, Jana highlighted its role in shaping history and legacy. “If you don’t tell your story, who’s going to write the history? And if no one writes history, then what are we living for really?” she reflected. This philosophy underpins Cosette’s work—ensuring brands are not just seen but remembered.
Influence of Digital & Social Media
Jana discussed how evolving digital and social media landscapes have transformed the way brands communicate. “For each era, we have a different storytelling technique and different storytelling media in terms of tools. Today, social media dominates, and we use digital visuals and interactive content to engage audiences more effectively,” she stated. She emphasized that modern consumers process information differently, requiring brands to adapt their messaging strategies accordingly.
AI in Storytelling: Threat or Opportunity?
The rise of AI-driven marketing tools has sparked conversations about the future of branding. Jana shared an interesting perspective: “Just yesterday, a guy told me that they don’t need our services anymore because an app can replace that.” However, she firmly believes that human connection remains irreplaceable in marketing. “Without the human mind and the human connection, are we really getting into marketing? Because you’re seeking to convince a human being. So if you’re not one, what are you doing?”
Exciting Future for Cosette Qatar
Looking ahead, Jana expressed excitement about expanding Cosette’s impact and working with new clients. “I’m most excited about success, about what’s coming, the clients we’re going for, and telling more stories the way they should be told,” she said. The agency has successfully worked across multiple sectors, including F&B, hospitality, automotive, and healthcare, reinforcing its versatility in storytelling.
How to Connect with Cosette Qatar
For businesses and individuals looking to collaborate with Cosette, Jana encouraged reaching out via email at info@cosettesolutions.com or visiting their website at cosettesolutions.com.
Final Thoughts
As the branding and marketing world continues to evolve, Cosette Qatar remains committed to creating impactful stories that resonate with audiences. With a human-first approach and a keen understanding of digital trends, the agency is well-positioned to help brands make a lasting impact.
📢 Stay tuned for more insights, exclusive interviews, and major highlights from Web Summit Qatar 2025!
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