At Web Summit Qatar 2025, technology leaders from across the region are showcasing their groundbreaking work in digital transformation. Ebdaa Digital Technology, the parent company of Mzad Qatar and Ciana.com, is at the forefront of this revolution. Fazrath Rahamath, Head of Human Resources at Ebdaa Digital Technology, shared insights on the company’s success, digital adoption in Qatar, and future innovations.
The Secret to Success: Innovation and Adaptation
Ebdaa Digital Technology has thrived in the Qatari market for over 14 years by prioritizing innovation and consumer needs.
“The secret to our success has been innovation. We have always listened to our consumers and adapted to the evolving Qatari market,” said Fazrath Rahamath.
With 1.6 million active users on Mzad Qatar, the country’s largest online marketplace, and 200,000 monthly active users on Ciana.com, Qatar’s biggest maintenance hub, Ebdaa continues to lead in digital services.
Qatar’s Digital Revolution
Qatar has positioned itself as a regional technology leader, with the Web Summit offering $1 billion in investment opportunities for startups.
“Qatar has a strong tech-driven environment, and I believe it will be a leader in the MENA region’s technology space,” Rahamath stated.
The company sees Qatar as a major innovation hub, setting the pace for future digital transformations across the region.
Expansion and Future Innovations
Ebdaa Digital Technology has ambitious expansion plans:
- Entering new markets in Egypt and Algeria
- Launching a job portal under Mzad Qatar
- Expanding into the healthcare sector
“Expanding across the region is our next big priority,” Rahamath confirmed. “We are just warming up and setting the pace to take over the MENA region.”
Artificial Intelligence: The Future of Digital Services
AI plays a significant role in Ebdaa Digital Technology’s growth strategy. The company has successfully integrated AI into Ciana.com, optimizing vendor selection and order processing.
“Ciana AI helps users find the best vendors and ensures service efficiency. We are also in R&D, exploring the best AI applications for our platforms,” Rahamath explained.
One of their most exciting upcoming projects is a game-changing AI-driven job portal, set to launch in the coming months.
Looking Ahead
Ebdaa Digital Technology’s dedication to innovation, AI adoption, and regional expansion cements its position as a key player in the MENA tech ecosystem.
As Web Summit Qatar 2025 showcases the latest advancements in AI, digital marketplaces, and business technology, Ebdaa Digital Technology is set to lead the next phase of digital transformation.
📢 Stay tuned for more insights, exclusive interviews, and major highlights from Web Summit Qatar 2025!
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