Google’s new AI video model Veo 2 will cost 50 cents per second

Google has quietly revealed the pricing of Veo 2, the video-generating AI model that it unveiled in December.

According to the company’s pricing page, using Veo 2 will cost 50 cents per second of video, which adds up to $30 per minute or $1,800 per hour. Google DeepMind researcher Jon Barron contrasted this pricing with the blockbuster Marvel movie “Avengers: Endgame,” which had a reported production budget of $356 million — or around $32,000 per second.

Of course, customers aren’t necessarily going to use every second of Veo-generated video that they pay for, nor is Veo 2 likely generate three-hour “Avengers” epics anytime soon (Google’s announcement highlighted Veo 2’s ability to create clips that are two minutes or more).

Another price to compare: OpenAI recently made its Sora video generation model available to subscribers pay

Source: https://techcrunch.com/2025/02/23/googles-new-ai-video-model-veo-2-will-cost-50-cents-per-second/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvLnVrLw&guce_referrer_sig=AQAAAIyZ5edZfArXdKF8hte55UhghzPOKv5Ss21b9jCGTt1-aBlh2SKl5jmGldAUhxBZueDvGfuKEdXqihcU7ayP4sHdsZ5u2U9CWT_F2PHraakBYoOay7BoCcfl4HrxRTEFnQWmf7gyUbdkRlLEXlJ9FDArcDAiSeTd09r2VnMB0udG