Genians noted that it participated in the global IT exhibition ‘LEAP 2025’ held in Riyadh, Saudi Arabia, from the 9th to the 12th.
‘LEAP 2025’ is the largest IT exhibition in the Middle East, hosted by the Saudi Arabian Ministry of Communications and Information Technology (MCIT), and this year it was held under the theme ‘The Future of Tech.’ More than 1,800 global ICT and tech corporations participated in the event, including Google and IBM.
Genians participated in the Korea Pavilion operated by the Korea Information Security Industry Association (KISIA), showcasing security solutions such as ▲Genians ZTNA (Zero Trust Network Access) ▲Genians NAC (Network Access Control) ▲Genians EDR (Endpoint Detection & Response). The company effectively communicated the strengths of its solutions through successful product cases and demonstrations, expanding its presence in the Middle Eastern market.
Currently, 40% of Genians’ 143 global customers are in the Middle East, the highest proportion. The Middle Eastern market has similar IT management practices to South Korea, increasing the demand for Korean security solutions. Accordingly, Genians is strengthening its locally tailored portfolio by combining NAC, ZTNA, EDR, as well as SIEM and SOAR solutions.
Additionally, Genians signed a memorandum of understanding (MOU) with Naver Cloud at this event, agreeing to enhance business collaboration to target the Saudi market. The two companies plan to promote ▲information exchange related to Saudi digital industries and regulations ▲expansion of business networks ▲cooperation for local regulatory compliance.
Naseil, head of overseas operations at Genians, stated, “Since the opening of the UAE office, we have been broadening our connections with customers in the Middle East,” and added, “We will further strengthen our presence in the Middle Eastern market by developing locally tailored security solutions based on Genians products.”
Source: https://biz.chosun.com/
