Emirates Auction and Parkin Sign Landmark MoU at GITEX Global 2025

Dubai, United Arab Emirates — In a strategic milestone for the UAE’s digital transformation and smart mobility agenda, Emirates Auction, the region’s leader in electronic auction and digital asset services, and Parkin Company PJSC, Dubai’s premier provider of paid parking solutions, have signed a Memorandum of Understanding (MoU) during GITEX Global 2025.

The partnership establishes a powerful alliance aimed at developing and deploying AI-powered, data-driven, and customer-centric smart mobility solutions, integrating digital auction services, parking technologies, and real-time operational intelligence across Dubai’s urban landscape.

The MoU was signed at the Dubai Government Pavilion, in the presence of senior officials, marking a decisive step toward achieving Dubai’s vision of becoming the world’s most connected and efficient smart city.

🤝 Strategic Partnership to Redefine Urban Mobility

Under the newly signed agreement, Emirates Auction and Parkin will collaborate on initiatives that leverage artificial intelligence, data analytics, and digital integration to transform the UAE’s parking, traffic, and public service ecosystems.

Key Areas of Collaboration:

  1. AI-Driven Auction & Asset Management Systems
    • Integration of Parkin’s infrastructure assets with Emirates Auction’s AI-based auction platforms for digital asset disposition and recovery.
    • Development of a real-time vehicle auctioning model for unclaimed or impounded assets — ensuring transparency and speed.
  2. Smart Parking & Mobility Optimization
    • Implementation of predictive analytics to manage parking capacity, occupancy forecasting, and flow optimization across urban zones.
    • AI-enabled systems to enhance vehicle removal, roadside support, and traffic regulation operations.
  3. Digital Twin Infrastructure for Parking Ecosystems
    • Creation of a unified, data-rich digital twin of parking facilities and operational networks, enhancing predictive maintenance and user convenience.
  4. Institutional Knowledge Exchange
    • Establishment of joint research, technical studies, and training programs between both organizations.
    • Workshops and collaborative frameworks for knowledge sharing and workforce upskilling in emerging mobility technologies.
  5. Public Service Enhancement
    • Joint development of digital services to enhance customer experience, reduce wait times, and promote seamless e-transactions across parking and auction platforms.

“This partnership marks a critical leap in how technology, data, and collaboration converge to serve the UAE’s people,” said Abdulla Matar Al Mannaei, Chairman of Emirates Auction.
“Together with Parkin, we are shaping a smarter, faster, and more sustainable mobility future for Dubai — one built on transparency, efficiency, and innovation.”

🧠 Harnessing AI for Smarter, Sustainable Cities

The Emirates Auction–Parkin alliance aligns closely with Dubai’s Smart Mobility Vision and the UAE Digital Government Strategy 2025, both emphasizing the use of artificial intelligence and automation to enhance citywide resilience and efficiency.

By combining Emirates Auction’s digital transformation expertise with Parkin’s operational scale, the partnership will create a digitally synchronized ecosystem that anticipates mobility challenges before they occur.

AI-Enabled Urban Governance

  • Predictive AI models will analyze traffic and parking data to improve response times and minimize congestion.
  • Smart dashboards will allow authorities to monitor real-time urban dynamics, from vehicle movement to parking utilization.
  • Automated workflows will ensure compliance, safety, and operational continuity across Dubai’s rapidly expanding road networks.

“Our collaboration with Emirates Auction reflects Parkin’s commitment to innovation and sustainability,” said Eng. Mohamed Abdulla Al Ali, CEO of Parkin PJSC.
“We are developing smart mobility systems that think, adapt, and improve lives — supporting Dubai’s journey toward being the smartest city on Earth.”

🌍 Strengthening the UAE’s Innovation Ecosystem

The MoU reinforces the UAE’s position as a regional hub for smart city innovation and public-private collaboration. It also reflects the government’s commitment to fostering partnerships that drive digital transformation and operational excellence across vital sectors.

Strategic Outcomes:

  • Enhanced public-private collaboration in digital mobility infrastructure.
  • Establishment of a national benchmark for smart parking and auction integration.
  • Advancement of the UAE’s AI and data strategy through real-time application in public service domains.
  • Empowerment of the local tech ecosystem, with opportunities for startups and SMEs to contribute to smart infrastructure solutions.

The collaboration further supports the UAE Centennial 2071 Vision, fostering innovation, efficiency, and sustainability in urban operations.

🚀 Next Steps & Implementation Timeline

Phase 1 (Q4 2025):

Launch of pilot projects integrating auction and parking systems within select Dubai zones. AI and IoT sensors will be tested for predictive enforcement and real-time asset visibility.

Phase 2 (2026):

Integration of the joint system into existing Dubai smart city platforms. Enhanced user-facing mobile applications to provide real-time parking availability and auction updates.

Phase 3 (2027+):

Full-scale deployment across Dubai and collaboration expansion to other Emirates. Creation of a national framework for AI-based mobility governance.

🌐 A Shared Vision for the Future

This MoU embodies the UAE’s commitment to transforming government services through technology and innovation — building cities that are smarter, more connected, and more human-centric.

Through this partnership, Emirates Auction and Parkin aim to make mobility intelligent, infrastructure predictive, and public services truly digital.

“Partnerships like this exemplify the UAE’s leadership in integrating technology and governance,” said Al Mannaei.
“It’s about creating systems that work intuitively — for people, businesses, and the nation.”

🏢 About Emirates Auction

Founded in 2004, Emirates Auction is a pioneering UAE-based company specializing in electronic and traditional public auctions across vehicles, real estate, and digital assets. Its platforms combine innovation, transparency, and advanced technology to serve both government entities and private enterprises.
🌐 Website: www.emiratesauction.com

🅿️ About Parkin PJSC

Parkin Company PJSC is Dubai’s largest paid parking operator, managing and developing next-generation parking infrastructure and mobility services across the emirate. Parkin supports Dubai’s strategic vision for smart city transformation and sustainable urban mobility.
🌐 Website: www.parkin.ae

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