Nicole Brownell, Chief Operating Officer of Zartico, is confirmed as one of the distinguished speakers at the Skift Data + AI Summit 2025, where she will bring her multidimensional expertise in operations, strategic planning, and destination leadership to the forefront of the conversation on AI and data innovation in travel.
As COO, Brownell plays a central role in scaling Zartico’s operations while shaping its strategic vision across behavioral analytics, sustainability, and performance optimization. With a rich background in agency, hospitality, and destination marketing leadership, she is known for transforming data into actionable insights that empower organizations to lead with clarity and purpose.
Brownell specializes in crafting persona-based strategies and building systems that foster empowered teams and sustainable growth. Her work at Zartico focuses on connecting thematic dots—from business modeling to team enablement—ensuring that operational execution aligns with both client outcomes and community impact.
At Skift Data + AI Summit 2025, Brownell will explore how operational strategy and AI integration can work hand-in-hand to solve real-world challenges in the visitor economy. Her session will be especially relevant to travel leaders aiming to build scalable, resilient systems that are both data-informed and human-centered.
Don’t miss Nicole Brownell and other top industry leaders at Skift Live as they chart the path to a smarter, more strategic future in travel and destination management.
