Scott Drey, Creative Director at Meta Creative Shop and Vertical Lead for Travel, will join the influential speaker lineup at the Skift Data + AI Summit 2025, offering expert insights on how AI, creators, and messaging platforms are redefining digital storytelling in the travel industry.
With over nine years of creative leadership at Meta, Drey has been at the forefront of innovation across platforms like Instagram, Facebook, Reels, and WhatsApp. He played a pivotal role in Instagram’s early advertising evolution, helping establish creative benchmarks and launching ad formats like Stories that transformed mobile engagement.
Currently, Drey leads Meta’s global travel creative efforts, including the rollout of the Creator White Glove program—a new initiative aimed at empowering travel brands and creators with customized support to craft high-impact content. He also focuses on cutting-edge areas like agentic AI and conversational marketing on platforms such as WhatsApp, helping brands unlock personalized, scalable engagement strategies.
From driving high-performing campaigns across verticals like gaming, entertainment, and e-commerce to shaping the next era of AI-powered social commerce, Drey’s creative vision has consistently pushed the boundaries of what’s possible on Meta’s platforms.
At the Summit, Drey will share how generative AI, creator ecosystems, and immersive messaging experiences are converging to elevate the traveler journey—and how brands can tap into this convergence to stay ahead in a fast-evolving digital landscape.
Be there as Scott Drey and other creative tech leaders unpack the next chapter of AI in travel at Skift Data + AI Summit 2025.
