Sam Altman says ChatGPT’s viral image-generation AI is ‘melting’ OpenAI’s GPUs

​OpenAI’s recent introduction of a feature that enables users to generate images in the style of Studio Ghibli has ignited both enthusiasm and controversy within the creative and legal communities.​The Verge+5Business Insider+5Business Insider+5

Introduction of the Ghibli-Style Image Feature

OpenAI’s ChatGPT has unveiled a new image generation tool that allows users to transform images into the distinctive style of Studio Ghibli, the renowned Japanese animation studio celebrated for classics like “Spirited Away” and “My Neighbor Totoro.” This feature has rapidly gained popularity, with users sharing “Ghiblified” images across various platforms. Sam Altman, CEO of OpenAI, highlighted the overwhelming demand by noting that their GPUs were “melting” due to the high volume of requests, leading to the implementation of temporary rate limits to manage the load. ​Business Insider+1Business Insider+1The Verge+1Business Insider+1

Legal and Ethical Considerations

The introduction of this feature has sparked significant legal and ethical debates. Studio Ghibli faces challenges in pursuing legal action against OpenAI, as copyright laws typically protect specific works rather than broader artistic styles. Legal experts suggest that while Studio Ghibli could argue against the unauthorized use of its style, prevailing in court may be difficult due to the general permissibility of style imitation under current copyright regulations. ​Latest news & breaking headlines+1Business Insider+1Business Insider+4Business Insider+4Latest news & breaking headlines+4

Public and Artistic Community Response

The response from the public and the artistic community has been mixed. While many users have embraced the tool for personal and creative use, generating Ghibli-style images of family members and pets, concerns have arisen over the generation of images depicting sensitive historical events and political figures in the Ghibli style. Such uses have intensified discussions about the ethical implications of AI-generated art and the potential for misuse. ​Latest news & breaking headlines+3Business Insider+3Business Insider+3

OpenAI’s Position and Future Directions

In light of the controversy, OpenAI has implemented restrictions on certain style requests, particularly those mimicking living artists, to address concerns about copyright infringement and ethical use. The company maintains that its goal is to provide users with creative freedom while being responsive to feedback and refining policies as necessary. ​Business Insider+3Latest news & breaking headlines+3Business Insider+3

The situation underscores the complex intersection of AI technology, artistic expression, and intellectual property rights, highlighting the need for ongoing dialogue and consideration as AI continues to evolve and impact various facets of society.