Paris Saint-Germain announced on 25 February 2025 at Web Summit Qatar that the club is taking a bold step into the future of sports innovation with the launch of PSG Labs, a pioneering global initiative designed to accelerate cutting-edge technology in sports, fan experience, and performance.
PSG Labs will serve as the club’s dedicated innovation engine, identifying and supporting high-potential startups, entrepreneurs, and tech partners to create transformative solutions that will redefine the industry.
As part of its commitment to driving innovation, Paris Saint-Germain also announced the club is expanding its global footprint with the launch of its first international PSG Lab in Doha, reinforcing its role as a leader in sports technology and fostering new collaborations in one of the world’s fastest-growing tech ecosystems and a strategic gateway to cutting-edge research and technology in the Middle East.
“Paris Saint-Germain has always been at the forefront of innovation—both on and off the pitch, said Nasser Al-Khelaïfi, President of Paris Saint-Germain. PSG Labs is a natural extension of our ambition to shape the future of sports. By collaborating with the brightest innovators from around the world, we can accelerate game-changing ideas and further solidify our position as a global leader in innovation. With our first international PSG Lab in Doha, our goal is to drive innovation on a global scale and set new benchmarks for the entire sports industry.”
A New Model for Sports Innovation
PSG Labs will work closely with select partners in key technology ecosystems to accelerate the development of breakthrough innovations across three focus areas:
- Fan Experience: Enhancing how fans engage with PSG, both in Paris and around the world, through immersive and digital-first innovations.
- Stadium & Training Ground: From smart stadiums that elevate the overall fan experience to cutting-edge enhancements at Paris Saint Germain’s state-of-the-art training facilities.
- Health & Performance: Leveraging sports science, AI, and wearable technology to optimize player performance and well-being.
Expanding PSG’s Global Innovation Footprint
The launch of PSG Labs in Doha marks the first step in the club’s international innovation expansion. The regional lab will serve as a gateway to emerging technology in the Middle East, allowing PSG to:
- Partner with top local and international startups.
- Explore new advancements in sports tech and digital engagement.
- Develop solutions that can be scaled globally.
“This is a major step in PSG’s innovation journey, added Jerry Newman, Chief Digital and Innovation Officer of Paris Saint-Germain. By launching this innovation lab in Doha, PSG is demonstrating the impact that visionary leadership and global collaboration can have in shaping the future of sports.”
Source: https://www.iloveqatar.net/
