At Web Summit Qatar 2025, Alfredo Cramerotti, Director of Media Majlis Museum Qatar, shared insights into the museum’s innovative approach to exhibitions, its role within Northwestern University Qatar, and the growing influence of AI in education and media.
The Media Majlis: A Museum Without Collections
Cramerotti described the Media Majlis Museum as a next-generation museum, unlike traditional institutions that house permanent collections. Instead, the museum focuses exclusively on temporary, thematic exhibitions, bringing together artists, journalists, media producers, political thinkers, and social scientists to explore contemporary issues from multiple perspectives.
“We unpack current affairs, ideas, and terminologies through interdisciplinary exhibitions,” Cramerotti explained. “This makes our approach to museums truly innovative.”
A Platform for Sharp Ideas: Sound Bites at Web Summit
During Web Summit Qatar, the Media Majlis Museum hosted a series of short talks called Sound Bites, featuring seven-minute presentations followed by seven-minute Q&As. These rapid, engaging discussions allow speakers to present impactful ideas concisely while interacting directly with the audience.
Northwestern University Qatar: A Global Hub for Media and Journalism
Cramerotti provided insights into Northwestern University Qatar (NU-Q), highlighting its focus on media, communication, and journalism. As a branch of Northwestern University in Chicago, NU-Q brings together students and staff from over 40 countries, fostering a truly international learning environment.
Key initiatives at NU-Q include:
- AI Square – An artificial intelligence research lab exploring AI’s role in media and storytelling.
- Executive Education Programs – Advanced learning opportunities for media professionals.
- Institute of Advanced Studies on the Global South (IAS) – A dedicated research institute focused on academic and publishing advancements.
“The museum is an extension of these initiatives, pushing the boundaries of what a university can offer,” Cramerotti emphasized.
The Role of Qatar in Journalism and Innovation
Qatar has positioned itself as a global leader in journalism and media innovation, hosting major media organizations like Al Jazeera and beIN Media Group. Cramerotti stressed the importance of developing the next generation of media professionals to ensure a diverse and dynamic industry.
“Every form of human expression is a form of human learning,” he noted. “It’s crucial to cultivate diverse voices that can analyze and present topical matters in compelling ways.”
AI’s Influence on Education and Media
The discussion also touched on the impact of AI in education and the media industry. Cramerotti acknowledged AI’s growing influence and urged a balanced approach to its adoption.
“AI is not going away, so we need to face it, embrace it, and critically understand its pitfalls and benefits,” he said. “Education is key—future storytellers who leverage AI effectively will have a significant advantage.”
Final Thoughts
As Qatar continues to develop its media, education, and AI ecosystem, institutions like the Media Majlis Museum are playing a crucial role in shaping critical discourse, media literacy, and creative expression. With its innovative exhibition model, collaborations with global thought leaders, and engagement with emerging technologies, the museum is redefining the future of art, media, and communication.
📢 Stay tuned for more insights, exclusive interviews, and major highlights from Web Summit Qatar 2025!
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