Snoonu: Qatar’s Super App Leading the Future of Convenience at Web Summit Qatar 2025

In an era where convenience is king, Snoonu is redefining how people in Qatar access essential services. As the country’s first super app, Snoonu seamlessly integrates food and grocery delivery, marketplace shopping, ticketing, and even laundry services into a single, user-friendly platform. At Web Summit, Matthew Neff, Chief Product Officer of Snoonu, shared insights on the company’s mission, growth, and future ambitions.

The Snoonu Advantage

At its core, Snoonu is designed to make life more convenient. Whether users need a meal, groceries, or last-minute essentials, the platform delivers within an hour. Unlike traditional delivery services, Snoonu operates its own warehouses and logistics network, ensuring reliability and speed. With a focus on customer satisfaction, the company goes above and beyond to resolve any issues, setting a new benchmark for service excellence in the region.

Matthew Neff emphasizes, “Everything we do, we make sure it’s very customer-friendly and easy to use. If something goes wrong with your order, we’re going to do anything we can in our power to make it right.”

A Qatari-Built Tech Powerhouse

What truly sets Snoonu apart is its homegrown foundation. While many tech startups in the region rely on external solutions, Snoonu is proudly built, launched, and developed in Qatar. The company’s commitment to local innovation has positioned it as a standout player in the Middle East’s tech landscape. Looking ahead, Snoonu plans to expand beyond Qatar, showcasing its capabilities on a broader international stage.

According to Neff, “There aren’t many startups in Qatar building their own software, so Snoonu is unique in that sense. We’re leading the way for tech innovation in the region.”

A Journey of Global Expertise

Matthew Neff’s journey to Snoonu is marked by a wealth of global experience in the on-demand industry. Originally from Canada, Neff began his career at Skip the Dishes, a leading food delivery service in Canada, which was later acquired by Just Eat. His expertise further deepened with his tenure at Rappi, a super app operating across Latin America. Now at Snoonu, Neff brings a wealth of knowledge to help propel the company into its next phase of growth.

Reflecting on his experience, Neff shares, “I’ve seen firsthand how super apps transform everyday life in different markets, and we’re bringing that same level of convenience and efficiency to Qatar.”

What’s Next for Snoonu?

As Snoonu continues to evolve, the focus remains on expansion—both in services and geography. The company plans to introduce more verticals, enhancing its ecosystem of offerings. While Qatar remains its stronghold, Snoonu has its sights set on international markets, signaling a future of ambitious growth.

Neff hints at future developments, stating, “We will continue to grow here in Qatar, offering more services and verticals. Eventually, you’ll start to see us expand to new regions.”

With innovation at its core, Snoonu is proving that Qatar is not only a thriving hub for technology but also a pioneer in reshaping the way people access essential services. As the company moves forward, it remains committed to delivering convenience at an unmatched scale.

📢 Stay tuned for more insights, exclusive interviews, and major highlights from the event!

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