At Web Summit Qatar 2025, Syed Ammar, Platform Team Member at Ooredoo Qatar, introduced Flow, a groundbreaking location intelligence platform that leverages telecom data to provide real-time crowd density visualization. This technology, powered by Ooredoo’s vast network, is redefining how businesses and event organizers analyze footfall and consumer behavior.
Flow: The Future of Location Intelligence
Flow utilizes SIM card data from Ooredoo devices to map and analyze crowd density in real-time. This innovation allows businesses, event organizers, and city planners to gain valuable insights into foot traffic and demographics.
“With Flow, we visualize crowd density using SIM card data from Ooredoo devices and show it on a map. This allows us to track the number of unique visitors in an area and provide demographic insights such as gender, nationality, and age group,” explained Syed Ammar.
Real-World Applications of Flow
Flow has a wide range of use cases, including:
- Event Management – Providing live footfall tracking for large-scale events like Web Summit Qatar 2025
- Tourism Analytics – Understanding visitor demographics to enhance marketing strategies
- Retail & Commercial Insights – Helping businesses assess consumer behavior in shopping districts
- Public Safety & Security – Supporting authorities in crowd control and traffic planning
New Feature: Origin-Destination Analysis
One of Flow’s latest innovations is Origin-Destination Analysis, which allows businesses to track where visitors are coming from and how they navigate through the city.
“We can now analyze not just where people are but where they came from to attend an event. This enables targeted marketing efforts and helps event organizers optimize their outreach strategies,” said Ammar.
This technology is already live at Web Summit Qatar 2025, tracking real-time footfall at Doha Exhibition and Convention Center (DECC) and providing valuable insights into visitor movements.
Advanced AI and Machine Learning Enhancements
Flow is powered by AI and machine learning models, allowing for trend analysis and predictive insights. Some of its key capabilities include:
- Tracking repeat vs. unique visitors
- Measuring visitor engagement and dwell time
- Identifying international vs. local attendees
“One unique insight we provide is dwell time analysis—how long visitors actually stay at an event. This helps event organizers measure engagement beyond just attendance numbers,” Ammar highlighted.
Expanding Beyond Event Analytics
Flow is integrating with other datasets to expand its capabilities, including:
- Traffic Analytics – Partnering with Ashghal, Qatar’s road network operator, to analyze commuting patterns
- Consumer Spending Data – Collaborating with MasterCard to correlate foot traffic with retail spending
“For example, by combining foot traffic data with MasterCard’s spending insights, we can show not just how many people visited a shopping district, but also how many of them actually made a purchase,” Ammar explained.
Final Thoughts
Ooredoo’s Flow is setting a new standard for location intelligence and data-driven decision-making. As Web Summit Qatar 2025 highlights cutting-edge technologies, Flow is proving to be a game-changer for businesses, government agencies, and event organizers looking to optimize operations and customer experiences.
📢 Stay tuned for more insights, exclusive interviews, and major highlights from Web Summit Qatar 2025!
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