At Web Summit Qatar 2025, Petrix Barbosa, CEO of Match Chain, showcased how blockchain technology is transforming fan engagement and brand-user relationships. As a blockchain partner of Paris Saint-Germain (PSG), Match Chain is at the forefront of leveraging decentralized solutions to bring fans closer to their favorite teams and brands.
Empowering Fan Engagement with Blockchain
Match Chain is working with Paris Saint-Germain (PSG) to develop blockchain-based solutions that enhance direct fan interaction. Barbosa describes blockchain as “one of the most human technologies ever created,” allowing brands like PSG to eliminate middlemen and build a one-on-one connection with their fanbase.
“When a billion-dollar brand like PSG wants to understand and interact with its global fanbase, blockchain is the best way to add value and create meaningful engagement,” said Barbosa.
Real-World Use Cases of Blockchain in Fan Engagement
Match Chain and PSG have co-founded the Joint Innovation Studio (GIS), an initiative that integrates various tech-driven solutions to better understand fan behavior and offer personalized experiences. Some examples include:
- Fan Engagement Apps – Platforms that provide exclusive content, rewards, and interactive experiences.
- Data Analytics Platforms – AI-driven insights that help PSG analyze fan preferences and behavior.
- Smart Ticketing & Transportation Solutions – Blockchain-based applications that streamline ticketing, access control, and mobility.
These solutions create a unified ecosystem, helping PSG gain deep insights into fan interests.
“If PSG knows that most of its fans drink milk in the morning, they can forge meaningful sponsorships with milk brands to offer customized promotions,” Barbosa explained.
The Power of Blockchain in Understanding Generational Loyalty
Beyond data analytics, Match Chain’s blockchain solutions also identify and reward long-term fans.
“Imagine a fan who has attended more than 50% of PSG’s games over the last eight seasons. Without blockchain, we don’t know who they are. But by identifying them, we can reward them with multi-generational tickets, ensuring their children and grandchildren continue supporting PSG.”
Qatar’s Role in Global Innovation
Barbosa, now on his third visit to Web Summit Qatar, emphasized Qatar’s leadership in technology and innovation.
“I first visited Qatar in 2017, then again in 2018, and now I’m back in 2025 with my own company, talking about blockchain at one of the world’s leading tech events. The transformation I’ve seen here is mind-blowing. Qatar is pushing boundaries in innovation and proving itself as a leader in multiple industries,” he said.
Final Thoughts
Blockchain technology is redefining the way brands interact with their audiences, and Match Chain is at the forefront of this revolution. By working with Paris Saint-Germain, Match Chain is setting a new benchmark for fan engagement, ensuring that technology adds real value to the user experience.
Stay tuned for more insights, exclusive interviews, and major highlights from Web Summit Qatar 2025!
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